M&S Food In-store Comms 2019 - 2021

I spent the majority of my time at Whippet writing for M&S Food, mostly for in store but also for OOH, press, online and radio.

I’ve included a few of my favourite projects below.

Agency: Whippet

Halloween2021

Halloween, 2021

M&S Food wanted fun messaging to appeal to young families at Halloween. With Covid restrictions lifted, we encouraged customers to celebrate all weekend to make up for lost time – eat, shriek, repeat!

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Fill Your Own, 2019

M&S launched a new initiative, allowing customers to buy their favourites without the packaging. The copy challenge: persuade customers that it’s a better way to shop and guide them through the process.

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Frozen refresh, 2019

Bold new messaging gets customers to take a fresh look at frozen and ensures the often overlooked section stands out in store.

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