AI on the brain.

Still from Blade Runner, 1982

Finding my words in the wild on a wintry afternoon.

In Glossy, a book about the rise of beauty brand Glossier, the author suggests that friendly tones of voice are falling out of fashion. But what’s the alternative?

Still from Mean Girls, 2004

This month I’ve been thinking about how important the origins of words are – especially for brands striving to be inclusive.

Still from Grease, 1978

This month marks ten years since I moved to London to become a copywriter – and two since I started freelancing.

Image from Singing in the Rain, 1952

Spoiler alert: yes and it’s a podcast about the rhythms of the seasons, made by an organic perfume maker called Ffern.

Still from Women on the Verge of a Nervous Breakdown, 1988

These freshly invented words mark the different stages of the film’s headline-hitting marketing.

Still from Barbie, 2023

In April, I challenged myself to add a blog to this website and update it once a month. But why? Hint: it wasn’t for SEO optimisation, as you can probably tell…

Still from Saltburn, 2023

Heads up: this post mentions grief and sensitive occasions that come round once a year.

Still from Memories of Matsuko, 2006

I finally give in and try ChatGPT. I’m presented with six snappy lines that give me season-one Peggy Olsen meets Blade Runner vibes. I have notes…

Still from The Artist, 2011